Intro:

Rex Ryan was introduced as the new Buffalo Bills' head coach on Wednesday (14th January) after six seasons with the New York Jets.

Script:

SOUNDBITE (English): Rex Ryan, Buffalo Bills head coach:

"I cannot tell you how proud I am to be the head coach of the Buffalo Bills. This is an unbelievable opportunity for me and the reason that I feel so blessed and honoured to be the head coach of the Bills - it all started with, you mentioned that I played hockey and all that, you know I lived in Toronto for about eight years (as a child) and we used to get the Bills games, so I followed the Buffalo Bills. I understand the history of the AFL (American Football League) and I understand the history of this franchise. I see Billy Shaw up here - you know, 'looky, looky here come's cookie'. All those types of of things. You know, (Jack) Kemp. The Electric Company. I can go over every guy that played. So I understand it. But the thing I remember most is coming in when my dad was coaching with the Jets and I was able to get to to all the Buffalo Bills games when the Jets would play and (saw) how passionate those fans were. And you always felt it regardless of what the weather was like or anything else. It was packed and those fans were so passionate about their team. And that's another huge reason why I'm so proud to be given this opportunity. I am not going to let our fans down. I am not going to do that. I know it's been 15 years since the Bills made the playoffs, well get ready, we're going, we are going. Hey, am I going to guarantee a Super Bowl and all that? I'll tell you what I will do, I will guarantee the pursuit of it, there's no question about that."

SOUNDBITE (English): Rex Ryan, Buffalo Bills head coach:

Q, Is there any added chip on your shoulder when you're fired to come back and reprove yourself. Is there any extra motivation because of that fact?

"Yeah, no doubt. You do the best job you can. I used to tell my players don't listen to that little voice. That little voice tells you that's all you've got. Yet, there's another voice that tells you that if you ask for a little bit more you're going to get it. The Buffalo Bills are going to get a little bit more from me, there's no question about that. Yes, it's the first time I've ever been fired. I've been fired as part of a staff that gets fired but when it's my name that heads that list, yes it's personal, there's no question about it. It's embarrassing because I see myself as a good football coach and you know, I can't wait."