Intro:

NFL Commissioner Roger Goodell outlined to league owners a new personal conduct policy on Wednesday in Irving, Texas, after months of criticism for his handling of domestic violence cases involving players.

Script:

SOUNDBITE (English): Roger Goodell, NFL Commissioner

"This morning the NFL owners unanimously adopted a new personal conduct policy that applied to everyone in the NFL: owners, coaches, league staff, team employees and players. First and foremost it significantly strengthens our rules and programs. Everyone in the NFL is accountable to tougher rules and better procedures. Second, these high standards will be upheld through a rigorous process. One that is clear, formal, consistent and transparent. That includes a new process for league investigations, the addition of an advisory group of experts, and a new disciplinary officer. This will be a highly qualified individual with a criminal justice background hired as soon as possible for the newly created position, the special council for investigations and conduct. The person will oversee our investigations and decide the discipline for violations of the policy.

SOUNDBITE (English): Robert Kraft, New England Patriots owner

"And I know some of you might question how we came to the conclusion that the commissioner's office should be the final arbiter of everything. And we gave that a lot of thought, and the reason is that that's the one person who understands what's important to the long term interests of the game. Owners can have specific interests, players can, that's short term. But the commissioner is always looking for the long term best interests of the game.