New IAAF president Lord Coe says his ambassadorial role with sportswear giants Nike 'is not a conflict of interest' and discusses Briton Mo Farah winning 5,000m gold at the World Athletics Championships in Beijing, China.

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SOUNDBITE (English) Sebastian Coe, IAAF president-elect:(On Nike).

"A conflict is only a conflict if it is not a registered responsibility. I think I am one of the most transparent (and) open persons who has actually sought office. You can go onto any number of websites. Everything I do is in the public domain. There's no secret about that. Secondly, it is only a conflict if you cannot stand beside procedures and processes and thirdly it's if you behave badly and I don't intend to do any one of those three. The role of the president of the IAAF is non-executive. My responsibility with Nike is in corporate and social responsibility. I work around the Design to Move Foundation which is a very important way of making a difference and getting more people into physical activity. I'm not involved in contracts and negotiations. I'm not involved in performance.

SOUNDBITE (English) Sebastian Coe, IAAF president-elect:(On Mo Farah / doping allegations).

"We have to be very careful here when we start making assumptions about quality and unpredictable performances. It's often, in the largest part, down to - innate ability, hard work, focus and probably somewhere in the locker about 10 years of road mileage and thousands of tonnes of steel in the gym and people who have given up a large part of their lives to help you. It is sadly slightly the territory we have inherited and I think one of my responsibilities is to move the sport off that territory. We are more than a discussion about test tubes, blood and urine."