7msports > Basketball Video > NBA signs sponsorship deal in China
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Intro:
NBA Commissioner Adam Silver announced that a multi-year partnership between NBA and Anta has been signed on Monday (13th October), making the Chinese sports products giant an official partner and an official merchandiser of the NBA - Anta, currently one of the major sponsors for Chinese sports teams including basketball, expects the co-operation with the NBA can help it to become the biggest brand name in basketball products in China within two years.
Script:
SOUNDBITE (English) Adam Silver, NBA Commissioner:
"At the core of this partnership, is our shared goal of growing the game of basketball and inspiring Chinese youth like the ones here today to pick up the game and live healthy lifestyles."
SOUNDBITE (Mandarin) Ding Shizhong, Chairman of the Board, Anta:
"As China's leading sports product provider, Anta will fully utilize our extensive experience and the advantage in the local market to join hands with the NBA in the development of basketball in China and to accelerate the growth of basketball, in particular youth basketball development in the country. We aim to be the No.1 basketball brand in China within two years."
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NBA signs sponsorship deal in China
Tuesday, October 14 2014Category:Basketball