Intro:

Adam Silver and David Stern, the future and current commissioners of the NBA respectively, discussed basketball's global appeal, the possibility of a European division and the future of the league at a networking event in London on Thursday (16th January).

Script:

SOUNDBITE: (English) Adam Silver, incoming NBA commissioner (on expanding the NBA outside of North America):
"Once we have in place that core infrastructure of arenas there's an opportunity to potentially have a division here (Europe). We know the interest exists. I wrote down in the tape they played, I couldn't agree more with LeBron (James) who said 'the number one sports brand in the world'. I think that's a great way to capture the NBA. We see opportunity, there's no question."